wild interiors branding
Project overview
Objective: Launch a premium line of foliage & succulent houseplants to diversify Green Circle Growers’ indoor plant offering and compete in a fast-growing houseplant market.
Strategy: Build a brand that will both differentiate and provide value in the consumer’s mind.
Trend Research
BRAND POSITIONING
Wild Interiors is all about bringing the outdoors in and transforming your home into a lush and natural haven with plants featured as the trendy home decor items - all Designed by Nature.
Logo
Designed with the intent to meld together the look of lush nature and the clean simplicity of modern design.
Two different typefaces are used in the logo. Mallow, the brush stroked typeface, embodies the natural and untamed feel of the brand. Coarse Rounded, the texturized sans serif, uses its textured edges to flow with the natural feel of Mallow.
Clusters of leaves from were hand inked and stamped looking for the perfect print that would represent the brand. The logo contains a one of a kind print from a Zebrina plant grown in the company’s greenhouse.
Typography & Color Palette
Quicksand
A clean cut version of Coarse Rounded used in the logo. A sans serif with soft rounded edges and built using geometric shapes as a core foundation.
EB Garamond
EB Garamond is a classic typeface that uses its serif status and sharp angles to contrast against Quicksand’s curves.
product design
Clay Pot
Clay’s porous nature allows air and water to pass through the walls of the pot. This helps with absorption, aeration, and insulation.
The colors provide a stunning contrast to the green leaves of the plants.
Wooden Care Tag
Using real wood in the shape of echeveria leaves, the tag is both durable and decorative.
The unique look of the tag makes the brand memorable and recognizable for re-purchasers.
Simple care instructions reassure that the plants are easy to care for.
Customer Launch
A special unboxing experience was created to introduce Wild Interiors to buyers.
Inside the limited edition Wild Interiors sample box: foliage plants, and a hand-stamped recycled kraft folder.
Within the recycle kraft folder: Wild Interiors catalog, foliage care sheet, signed thank you letter from sales rep., and a hand-stamped and framed art print.
online presence - wildinteriors.com
The website tells the brand story, gives helpful information about plant care, and inspires consumers to make their home more wild through blogs and DIY ideas.
Social media presence - @wild_interiors
Social media strategy is based around Plant Parenthood.
Heavily engaging with plant parents through comments, re-posts, and the Real Life Plant Parent blog series.
2018 Signature Collection Launch
The Signature Collection offers on-trend and exclusive plants that are the ‘it’ plants for plant parents.
Potted in a minimalistic ceramic for an extra touch of elegance.