Just Add Ice product Tags
Project Overview
Objective: Using the existing tag die-lines, update all Just Add Ice product tags to reflect the new style guide and consumer focused messaging.
Strategy: To alleviate consumers fear of failure with tropical plants, reinforce the easy care and post-purchase support that Just Add Ice stands for.
Featured are core items. Not featured: Grand Orchid, Watercolor Orchid, Waterfall Orchid, Orchid Planter, and Tropical Garden Planter.
Front
Just Add Ice is best known for its scientifically proven ice watering method.
With in-store consumer surveys and eye tracking software, ice cubes were proven to be the strongest imagery.
Consumer feedback showed people liked the care being clearly stated on the front of the tag.
Inside
The first page in the booklet tag covers ‘Why Ice?’ ice watering method question consumers ask the most.
Also included are the watering measurements for those who do not care for ice watering.
Standardized trilingual tags to be more inclusive for all diverse consumers.
Back
The back of the tag focuses on 3 main purchasing motivators:
Post-Purchase support
Over 1.7 millions blog views, with care blogs as the top preforming.
Orchid blooms last longer than a bouquet
75% of consumers said that the messaging “lasts longer than a bouquet” would motivate them to buy.
Orchids are safe for pets
67% of orchid consumers are pet owners.
