Just Add ice repotting kit
Project Overview
Objective: Using the existing repotting kit dielines, redesign and launch the repotting kit on e-commerce.
Strategy: Relaunch and redesign the repotting kit, targeting in-store Just Add Ice consumers.
Design
Closeup shots of orchids/greenhouse shots are the top preforming on most social channels.
Neutral ceramic pots are the preferred pots among consumers.
Launch
New Repotting Kit blog posted.
Optimized old orchid repotting guide blog.
E-blast to full subscription list.
Workflow created to email 5” Orchid buyers 1 year after purchase.
Promoted on Instagram and Facebook.
